(last updated 12 February 2015)

The following Betfect privacy and cookies policy sets out how we use data relating to you and applies to all use of data by Smart4up Ltd trading as Betfect, Talbot House, 204-226 Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7HH, company number 08549697 trading as Betfect (“Betfect”, “we”, “us” or “our”).

For the purpose of the Data Protection Act 1998, the data controller is Smart4up Ltd of Talbot House, 204-226 Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7HH.

We understand that you care about your how your personal information is used and shared and we take your privacy seriously.

This privacy and cookies policy (together with the documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, either through our site or applications, email notifications, buttons, widgets and services (the “service(s)”), will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This policy does not apply to practices of companies that we do not own or control, or to individuals that we do not employ or manage.

We will only collect and process information about you in accordance with this privacy and cookies policy. By using the services, you consent to such processing.

If you have any concerns over privacy, or this privacy and cookies policy contact us at .

1. ABOUT THE SERVICES AND THIS PRIVACY/COOKIES POLICY and related iOS app “Betfect” is a social media platform and social gaming site rolled into one. Betfect will allow users to create their own profile and socialize with the community. Users can also benefit from the services provided by our partners thanks to the high technological integration.


2.1 We may ask you for, or you may submit, certain personal and non-personal information and data to us through the services when you register or otherwise use the services. This includes:

  • your name and address
  • your username and password
  • your bank account information
  • your e-mail address
  • your phone number
  • any content you submit to the services (“Your Content”), such as comments and marketing preferences and other information concerning your use of the services. Please be aware that this may include your gaming/betting history.

2.2 We also automatically collect information about your use of our services such as number and frequency of users. This can include how a user has engaged with our services. Such information is anonymous.


3.1 All information we hold will be kept securely in accordance with an internal security policy and may be used to:

  • Name, address, username and password: to register and administer your user account.
  • e-mail address: to contact you with news or to offer you additional services
  • phone number: to contact you about matters requiring your urgent attention, to verify your identity or to provide other Betfect services with your consent (such as text message notifications); and
  • Your Content: to process and make available Your Content to the services and to market to you in accordance with your instructions.

3.2 Information submitted to the services may also be used to:

  • enable our compliance with applicable laws and regulations;
  • enable your use of the services;
  • provide you with an up to date, efficient and reliable services;
  • process and make available Your Content to the service;
  • monitor the use of the service;
  • generally run and improve the service.

3.3. We might collect sensitive information about you but we will never collect sensitive information about you without your explicit consent.


4.1. We will only use information collected about you in accordance with the Data Protection Act 1998.

4.2. By submitting your information you agree to our use of the data about you described in this Privacy Policy.

4.3. If you believe we have information about you that you do not want us to have or that you think is incorrect, please contact us.

4.4. Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to the service. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

4.5. When you get in contact with us (for example by email) we will keep records of what is communicated. This is to ensure we have a record of our discussion for future reference so we can provide services to you more efficiently.

4.6. We may anonymise information about you (so that you cannot be identified from it by third parties) and provide that information to third parties to for the purposes marketing analysis or to market the services.


5.1. We use ‘cookies’ and similar technologies on the services. In particular we use Cookies are small text files that are placed on your computer and mobile device by software that you install. They are widely used in order to make websites/software work, or work more efficiently, as well as to provide information to the owners of the site.

5.2. We use the following cookies:

  • Session cookies (“betfect_cookie”);
  • PHP cookies (“PHPSESSID”); and
  • 3rd party provider cookies

5.3. We use cookies/beacons in order to:

  • learn about how the services are being used and which types of individuals are using the services;
  • record which other websites/platforms have referred users to the services;
  • optimise and improve the services;
  • make it easier for you to fill in forms via the services;
  • enable the services to remember your preferences;
  • enable aspects of the services to be customised; and
  • provide relevant advertising.

5.4. We use analytics to collect and store anonymous statistical data about our users’ use of the services. One of the cookies we use is essential for parts of the services to operate and has already been set. You may delete and block all cookies from accessing our services, but parts of the services may not work.

5.5. We may also collect information about your computer, mobile phone (or other portable or static device used to access our site/services) and your visit to our services, including where available your IP address, operating system, session_id, login, screen name and browser type, for system administration and to report aggregate information to our partners and if necessary our advertisers.

5.6. We may use cookies and beacons to learn about how the service is being used, to learn about the types of individuals who are using the service, to record which other platforms have referred users to the service, to improve the services, to enable the service to remember your preferences and to enable aspects of the service to be customised. We may use other technologies such as pixel tags, clear GIFs and web beacons in any of our mobile services.

5.7. We will retain this information for up to one year.

5.8. For more information about cookies, please visit If you do not wish for us to use cookies when you use our website, please adjust your Internet browser settings to decline cookies (your computer’s help file should tell you how to do this). If you choose to decline cookies, some parts of the website may not work properly. By using the website, you agree to our use of cookies as described above.


6.1. We give you a choice of whether or not you want us or other companies to contact you about future offers, events, products and services you may be interested in.

6.2. We might send you marketing emails about products or services which are similar to or related to the services, or contact you by email with information about the services including redemption instructions of the reward. We will not send you any other marketing emails or pass your information on to third parties unless you give your consent or you have given it already.


7.1. We may disclose personal information about you to other members of our group of companies or to trusted third parties, (both inside and outside the European Economic Area):

  • for marketing and advertising purposes;
  • to enable us to receive facilities which help us operate the services;

7.2. Your personal information may also be disclosed:

  • if we buy or sell any businesses or assets;
  • with a view to preventing fraud or reducing credit risk; and
  • if we are obliged to do so to comply with law, regulations or a court order; if it is necessary to enforce any other agreements to which we are a party; if it is necessary to protect our rights, property or the safety of our customers or users

7.3. If we share your personal information with other companies, those companies may contact you by email and they may be based inside or outside of the EEA.


8.1. We will only hold data about you for as long as necessary, bearing in mind the purpose for which that data was collected.


9.1. If you follow a link from the services to any third party websites, you should be aware that those websites may have their own privacy policies. We do not accept any responsibility or liability for those websites. Please check the policies of any third party websites before submitting any personal data to those websites.

9.2. We may make changes to this privacy and cookies policy in the future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes by email.

9.3. You may request deletion of your account by sending an e-mail to Please note that some information may remain in our private records after deletion of your account. We may use any aggregated data derived from or incorporating your personal information after you delete your account but not in any manner that would identify you personally.

9.4. All questions, comments or enquiries should be directed to us. We will try to respond to you within 48 hours.

Smart4up Ltd trading as Betfect
Talbot House
204-226 Imperial Drive
Rayners Lane

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